When you are starting out, getting traffic to your new site is one of the biggest hurdles you will face. While SEO is great and it is something you want to be doing to your site, this can take time to see results. In the short term, social media will be one of the best ways to generate traffic!
Social media is a great tool for driving traffic to your website but you need to putting the right effort in the right places. I developed my own strategy for getting the most out of social media and I am going to let you lucky people know about it!!
There are lots of social media platforms out there but the most popular are Facebook, Instagram, Twitter and Pinterest. Now there are lots of posts out there saying Facebook is best or Twitter is the best for generating traffic. The truth is that what works for one business doesn’t always work for the next. That is why my strategy is research based.
When it comes to being active on social media, you need to be posting at least once a day. So what I do is, I post the same content across all the platforms that I am on and I do this for a 1 month period. Once this period has passed, you then have data to work with (Always make sure you have some kind of analytic software on your site!) and you can then analyse this data and see which social media platform drove the most traffic to your site. You will probably see that one or two had a more significant impact on traffic than the others.
Now you know which ones work best for your business, you can now focus all your social media marketing efforts around these platforms. It is worth spending a bit of time, reading up and learning how to market properly on these platforms.
By doing this method you are not wasting time doing stuff that isn’t benefiting your business, instead you know where you effort is best spent. You want to revisit this method every so often, especially if you are noticing a drop in traffic from social media sites. Your social media strategy, just like your business is ever evolving and constant tweaks are needed to make sure you are getting the most from it.
People need prompting to do things and it is especially true on social media. Do notice that when you are watching a YouTube video, they always ask you to like the video and subscribe to the channel? The reason for this is that if they don’t prompt the viewers to do that, then a large proportion never will. The same goes for all of social media!
Posting great content on social media is often not enough to get them to click through to your website, instead you need to prompt or encourage them to do so. Simple lines such as click on the link below to see our full collection, will result in more people clicking through to your site. Some of these views will result in sales.
You also want to interact with your audience, replying to comments is one of the best ways to do this. It shows other people that you have taken the time and care to reply, especially if you answer questions. You can also encourage this type of interaction by posting questions on your social media, to start with you probably won’t get much response but the more your audience grows the more interaction you will get.
Social Media Ads
I personally have never used any kind of paid social media advertising so can only give you a brief overview of what the process involves.
When you post on social media, it can be difficult to get eyes on your post outside of your audience. This is where paid adverts come in, for a fee the social media network will promote your ads to people who you think are your target audience. This can have a two-fold positive effect, the first is that you get more visitors to your website and secondly you may grow your number of followers, whom you can then target again later with free posts.
I hope you have learnt a little about how to use social media to benefit your business. Being active and interacting with your audience is hugely important and will generate results. Even when your sites start ranking on search engines, you still want to use social media to promote your business and your products.